Mike RaleighWhy Agency Brands Need To Hire Themselves In Order To Grow. — Mike Raleigh4 min read·May 3, 2021----
Mike RaleighHow Can SaaS Organizations Up Their Customer Success Game By Letting Agency Client Leaders Inside…The reason for this article is that overwhelmingly there seems to be a sentiment at SaaS organizations that primarily SaaS Customer…6 min read·Mar 12, 2021----
Mike RaleighLocation-Based Businesses Should Stop Boring Their CustomersNEWSFLASH: Your customers aren’t coming to your website. Well, at least most of them. 85% of customer interactions with your brand happen…8 min read·Feb 12, 2020----
Mike RaleighLocal. National. And Back AgainOnce upon a time, all shops and service providers were local. How can big brands recapture that type of relationship?5 min read·Dec 16, 2019----
Mike RaleighWhy do 80% of people over 45 consider changing careers while only 6% actually do?Because professional mortality is terrifying! Imagine you’ve been cruising along, moving a handful of times in carefully orchestrated…5 min read·Nov 26, 2019----
Mike RaleighThe Virtuous Circle of Brand LocalizationToo many times, it goes this way: you run a digital ad. Someone clicks on it. Maybe they complete a transaction, maybe they don’t. After…5 min read·Jul 31, 2019----
Mike RaleighIt’s the “Little Things.” What You Should Know About Micro-Moments.A few years ago, Google first introduced us to the notion of “micro-moments.” These are defined as “intent-rich moments when a person…8 min read·Jul 17, 2019----
Mike RaleighA Race To The Bottom: OTAs and the Travel IndustryCompanies in the travel industry must feel as if they are in a zero-sum business. As if the only thing anyone cares about anymore is how…5 min read·May 20, 2019----
Mike RaleighDriving Local Relevance with NextdoorThe increased focus on “local” isn’t lost on most national marketers. But those same national brands have generally tended to view local…5 min read·Apr 11, 2019----
Mike RaleighWhere I Want To Be: How Marketers Screw Up GeotargetingThere is an old Sales and Marketing tactic that used to be popular in business, but has lost favor because, well, it can be prosecuted as…5 min read·Mar 27, 2019----
