How Can SaaS Organizations Up Their Customer Success Game By Letting Agency Client Leaders Inside…The reason for this article is that overwhelmingly there seems to be a sentiment at SaaS organizations that primarily SaaS Customer…Mar 12, 2021Mar 12, 2021
Location-Based Businesses Should Stop Boring Their CustomersNEWSFLASH: Your customers aren’t coming to your website. Well, at least most of them. 85% of customer interactions with your brand happen…Feb 12, 2020Feb 12, 2020
Local. National. And Back AgainOnce upon a time, all shops and service providers were local. How can big brands recapture that type of relationship?Dec 16, 2019Dec 16, 2019
Why do 80% of people over 45 consider changing careers while only 6% actually do?Because professional mortality is terrifying! Imagine you’ve been cruising along, moving a handful of times in carefully orchestrated…Nov 26, 2019Nov 26, 2019
The Virtuous Circle of Brand LocalizationToo many times, it goes this way: you run a digital ad. Someone clicks on it. Maybe they complete a transaction, maybe they don’t. After…Jul 31, 2019Jul 31, 2019
It’s the “Little Things.” What You Should Know About Micro-Moments.A few years ago, Google first introduced us to the notion of “micro-moments.” These are defined as “intent-rich moments when a person…Jul 17, 2019Jul 17, 2019
A Race To The Bottom: OTAs and the Travel IndustryCompanies in the travel industry must feel as if they are in a zero-sum business. As if the only thing anyone cares about anymore is how…May 20, 2019May 20, 2019
Driving Local Relevance with NextdoorThe increased focus on “local” isn’t lost on most national marketers. But those same national brands have generally tended to view local…Apr 11, 2019Apr 11, 2019
Where I Want To Be: How Marketers Screw Up GeotargetingThere is an old Sales and Marketing tactic that used to be popular in business, but has lost favor because, well, it can be prosecuted as…Mar 27, 2019Mar 27, 2019